In 1960, Elvis returned to the music scene from the US Army, joining the
other white male vocalists at the top of the charts; Bobby Darin, Neil Sedaka,
Jerry Lee Lewis, Paul Anka, Del Shannon and Frankie Avalon. America, however,
was ready for a change. The Tamla Motown Record Company came on the scene,
specializing in black rhythm and blues, aided in the emergence of female groups
such as Gladys Knight and the Pips, Martha and the Vandellas, the Supremes, and
Aretha Franklin, as well as some black men, including Smokey Robinson, James
Brown, Jimi Hendrix, and the Temptations. Bob Dylan helped bring about a folk
music revival, along with Joan Baez and Peter, Paul & Mary. The Beach Boys
began recording music that appealed to high schoolers. The Beatles, from
England, burst into popularity with innovative rock music that appealed to all
ages. The Righteous Brothers were a popular white duo who used African American
styling to create a distinctive sound.
There was a major change in popular music in the
mid-1960's, caused in part by the drug scene. Acid Rock, highly amplified and
improvisational, and the more mellow psychedelic rock gained prominence. When
the Beatles turned to acid rock, their audience narrowed to the young. Jefferson
Airplane and the Grateful Dead grew out
of the counterculture in 1967. The musical phenomena of the decade were
Woodstock, a three day music festival that drew 400,000 hippies and featured
peace, love, and happiness...and LSD. Folk music contributed to the
counterculture.
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